DaimlerChrysler aims to boost its operating profit to EUR9.4bn ($US11.39bn) in 2008 from EUR5.2bn last year on rising car sales, German magazine Capital reported, according to Reuters.

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The magazine, citing the company’s internal plans, reportedly said net profit was expected to reach EUR5.5bn in 2008, up from EUR2.85bn in 2005.


Unit sales were expected at 5.43m in 2008, about 600,000 units more than in 2005. The magazine said the company planned to reduce its workforce by 22,000 by 2008, of which about 15,000 job cuts would be at its premium division Mercedes-Benz.


DaimlerChrysler declined to comment to Reuters.

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