Daimler has said it will buy 25% of Italian motorcycle maker MV Agusta.
It will buy the stake via its Mercedes-AMG performance cars unit and take a seat on the board at Agusta.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
It did not disclose the financial terms and said it was part of a broader cooperation deal between high-end brands Mercedes and Agusta which would mainly focus on marketing and sales.
The move mirrors Audi’s purchase of Ducati, a brand which Mercedes had previously been interested in purchasing. It will also potentially give Mercedes access to high performance, lightweight technology, including the three-cylinder engines developed by Agusta for its superbikes.
