Chrysler will continue with its European growth strategy, beyond its separation from Daimler.
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Under the ownership of Cerberus Capital Management, the automaker will add a further 100 dealers to its existing network of 1,000 over the next two years, Thomas Hausch, Chrysler’s vice president international sales, said in an interview with Automotive News Europe.
According to the newspaper, some dealers view the separation for Daimler as very positive. That is certainly true of the 56 dealers in Spain, whose representative, Francisco Salazar Simpson, president of the Spanish Chrysler-Jeep-Dodge dealer association, said that the Cerberus takeover would provide investment and the opportunity for higher profits.
Separately, the Detroit Free Press reported that the take up of voluntary redundancy at Chrysler has been better than expected. Around 6,400 have accepted the offer, perhaps concerned that things will only get worse at the company. DaimlerChrysler said at the beginning of 2007 it would aim to cut 13,000 jobs at Chrysler over three years.
