The BMW brand increased sales by 12% in July on the back of soaring demand in China.

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It expects volumes to rise by 10% this year to 1.4m cars. Sales chief Ian Robertson said: “Sales increased for the 11th straight month since September 2009. We also expect our sales performance to remain strong over the coming months.

“We saw significant growth again in July. We are reaping the benefits not only of the global economic recovery but also of customers’ positive response to our vehicles.”

The BMW group, including Mini and Rolls-Royce, reported an increase of 9.1% last month to 119,982  sales, up from 109,933 in July last year. So far this year the number of deliveries has climbed 12.5% to 816,014 vehicles compared with 725,403 in the same period of 2009.

The group expects a boost from new model launches including the BMW 5 series Touring estate, the long wheelbase version of the 5 Series for China, the second generation X3 and the Mini Countryman.

Orders for Mini’s all new SUV are already well over plan, the company said, while Rolls-Royce sales jumped five-fold to 251 cars thanks to the new, smaller Ghost model.

BMW Group made substantial gains in many markets in July. US deliveries rose 10.1% to 23,390 vs 21,253 a year ago. In Europe the group reported the largest increase in the UK, up +25.6% to 11,748.

Strongest growth was in Asia where deliveries were up 52.1% overall and 81.7% in China to 13,852.

 

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