Harman International and Neusoft Corporation have announced that the two companies have agreed to enter into partnership for the development of advanced technologies in automotive and consumer electronics.

As a result of this collaboration, Harman and Neusoft have jointly established technology development centres in Shenyang, China and Hamburg, Germany.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Beginning with some 250 professionals, this partnership is expected to increase the number of technical resources working on Harman products and systems by more 500 personnel within the next two years. The collaboration leverages Harman’s position in automotive infotainment and audio technologies, and Neusoft’s expertise in automotive technologies and product engineering solutions.

“We are delighted to welcome Neusoft as a strategic partner,” said Dinesh C. Paliwal, Harman’s Chairman, President and CEO. “This relationship will accelerate our development of next-generation technologies and sharpen our execution focus in delivering Harman’s record $10 billion audio and infotainment order book, while adding Neusoft’s deep expertise to our commitment to keep our customers at the leading edge of navigation technologies. Further, Neusoft’s experience in Chinese, Japanese and Korean navigation solutions will help Harman extend its Western automotive
leadership to Asia.”

“Harman’s leading market share and close relationships with global automakers will provide a platform for Neusoft’s expertise in next-generation technologies for automotive and consumer electronics, which will significantly enhance Neusoft’s position in the global product engineering market.” said Dr. Jiren Liu, Chairman and CEO of Neusoft Corporation. “By partnering with Harman, Neusoft will also further improve our development and innovation competitiveness in the product engineering field, as well as enhance our overall delivery capabilities for our customers in the European market.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact