Robert Bosch Car Multimedia GmbH has now joined the Genivi Alliance as a core member.
The Genivi alliance is an industrial association in the automotive and consumer electronics industry that aims to promote the development and introduction of an open reference platform for infotainment systems in vehicles.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Our primary goal in this alliance is to reduce development time and minimize development costs,” commented Dr.-Ing. Michael Bolle, Executive Vice President Engineering in the Bosch Car Multimedia division.
In addition, Bosch says this approach also allows for the later use of Genivi components (IVI = In-Vehicle Infotainment) in Bosch systems. A number of different carmakers and automotive suppliers have joined forces in the Genivi Alliance and are now promoting open-source software for future infotainment products. Two Bosch subsidiaries, Robert Bosch Car Multimedia GmbH and ADIT (Advanced Driver Information Technology), are now also involved in this project to advance the development of a standardised, open, upgradeable platform.
“The addition of this very influential Tier One supplier seeking next generation infotainment solutions only strengthens the Alliance,” said Graham Smethurst, Genivi president.
Making it possible to use existing open-source software will significantly reduce the time-to-market of new, innovative multimedia functions in vehicles. The the open-source community makes its extensive experience in the design of the user interface readily available.
In addition to the easier integration of new multimedia applications, the open-source approach also provides the benefit of reduced costs in the use of existing applications.
