Bosch has appointed a new chief financial officer and three regional presidents for its North American operations.

Maximiliane Straub has been appointed CFO and executive vice president, controlling, finance and administration. Straub succeeds Ulrich Kirschner, who is named president of the starter motors and generators division, based in Schwieberdingen, Germany.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Prior to being appointed CFO, Straub headed North American chassis systems. She joined Bosch in 1993, where she started with the a trainee programme in Blaichach, Germany, later taking a position as a cost accountant in 1994.

Peter Slaski becomes regional brakes division head, succeeding Straub.

He previously headed brakes operations in Australia and Thailand. He joined Bosch in 2007 during Bosch’s merger with Pacifica Automotive, where he ran global operations.

Scott Winchip is now regional president, Chassis Systems Control Division, replacing Ronaldo Reimer, who is leaving Bosch “to pursue other opportunities”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Winchip was head of starter motors and generators in North America. He joined Bosch in 1986 as an industrial engineer and has held various positions of increasing responsibility in the automotive chassis and powertrain divisions.

Scott Dahl replaces Winhchip. He was the regional key account manager in Europe for the chassis control division based in Germany. He joined Bosch in 1995 and has worked in application engineering, engineering management and marketing.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now