BMW Group reported that Mini achieved record sales last year with 285,060 models delivered worldwide.
This was an increase of almost 22% over 2010. The Countryman did particularly well with sales rising six-fold to 89,036.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
BMW chairman Norbert Reithofer said that the new Roadster takes the brand model count to six. He said: ”Fans can look forward to the new special edition Clubvan. This is the first lifestyle transport vehicle in the premium small car segment.”
The group’s other British brand, Rolls-Royce, also had its best ever sales in its 107-year history, selling 3,538 cars, up from 2,711 in 2010.
Reithofer said: “Rolls-Royce is about the launch of the Phantom Series II in the second half of this year. This means updated design, new top technology and state-of-the-art networking services.”
BMW increased sales in almost all markets in 2011 and also set a new sales record across all the brands with a 12.8% rise to 1,380,384 units.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
