The BMW Group has restructured its sales and marketing division, which affect the BMW branch in Munich and the top positions in marketing for the BMW and Mini brands.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Wolfgang Armbrecht (50), head of the BMW branch in Munich to date, will be taking over responsibility for Mini brand management. Kay Segler (52), who currently holds this position, will take over the control of all BMW Group importer markets worldwide.


Torsten Müller-Ötvös (47) will become head of the newly created area of product and service management. Müller-Ötvös has been responsible until now for BMW brand management and the BMW Group’s central marketing.


Jan-Christiaan Koenders (43) will be responsible in future for brand management BMW and BMW group marketing services, which has also been newly created.


The new head of the BMW branch in Munich will be announced at a later date.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now