BMW Group has said it achieved record worldwide sales in 2014 with a total of 2,117,965 vehile deliveries, up 7.9% on 2013’s total.
BMW Group sales and marketing chief Ian Robertson said: “I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions. Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015.”
Go deeper with GlobalData
2014 was a record year for the BMW brand. Deliveries of BMW vehicles totalled 1,811,719, an increase of 9.5% on the previous year.
BMW also said that BMW’s i vehicle brand sold around 17,800 units in 2014 with global deliveries of the BMW i3 at 16,052 (with nearly three-quarters of those sales in the second half of the year). It said that BMW i vehicle production is continuing to ramp up.
Harald Krüger, BMW’s production head said: “Our production lines in Leipzig are highly flexible and we have switched more production to the i8 to reduce customer waiting times to a better level. Meanwhile, more than 100 BMW i3’s leave the plant each day. The BMW Group is the first automotive company to manufacture using significant quantities of carbon fibre in series production and the success of these cars speaks for itself.”
Asia was again a strong region for overall group sales. The year saw sales in Mainland China grow by 16.7%, with a total of 455,979 BMW and MINI vehicles delivered to customers (prev. yr. 390,713). Strong sales growth was also experienced in South Korea, where 46,400 customer deliveries were made, an increase of 17.3% on the previous year (39,558). However, BMW is heading for slowdown in China as it reigns in supply.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSales growth of 3.9% was recorded at year-end in the Americas (481,056 / prev. yr. 462,891). The USA was the region’s main growth driver in 2014, annual sales there were up 5.3% to total 395,850 (prev. yr. 375,782).
