BMW group worldwide sales rose 5.6% year on year to 141,093 units in February, a record for the month. The year to date (YTD) tally of 273,999, up 6.6%, was also a record.
The BMW also had a record February with sales up 8.6% to 124,839. YTD volume rose 8.9% to 242,017 led by the X3 with sales up 15.5% to 23,980. 5 series sales rose 11.4% to 55,758.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Just ahead of sales of the redesigned hatchback starting mid-March, February Mini sales, unsurprisngly, dipped 13.8% to 15,975. Clubman volume, however, rose 22.5% to 2,532 YTD.
Region-wise, BMW and Mini sales in Asia were up 20.2% to 96,133 YTD with February China volume up 29.1% to 30,281.
Though US YTD sales were flat at 45,272 deliveries, Volume in Brazil – where an assembly plant is in the works – was up 54% to 2,420 and Mexican deliveries rose 14.3% to 2,194.
European sales were off 1.5% last month to 60,321 with YTD volume down 0.2% to 111,654.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“February was another record month for us,” said sales and marketing chief Ian Robertson.
“The innovative new models coming out this year, such as the 2 Series Active Tourer and 4 Series Gran Coupé we just [launched] to great reviews at the Geneva show, will give us the momentum to keep growing in 2014.”
