Audi car sales in 2013 hit a new record with sales of around 1,575,500 cars worldwide, 8.3% up on 2012.
Audi said that sales increased by more than 100,000 units for the fourth consecutive year.
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Major growth drivers over the past year were Audi’s three biggest export markets, all of which reported double-digit growth: with China up 21.2%, the US up 13.5%, and the UK up 14.9%. In Europe and China, Audi claimed it led the premium segment in 2013 as the top-selling brand. Audi concluded the year with an 18.4% growth to around 130,700 global deliveries in December, increasing sales in all regions of the world compared to the same month of 2012.
“We set an important milestone for Audi in the past year: We achieved our intermediate strategic goal of 1.5m deliveries two years earlier than planned, and in fact comfortably exceeded it,” said Rupert Stadler, chairman of the board of management at Audi.
“This means that in the past four years alone, Audi has attracted more than 600,000 new customers.”
Luca de Meo, member of the board of management for sales at Audi, emphasises the global dimension of Audi’s performance: “Audi achieved new sales records in more than 40 markets in 2013. In the UK, we became the leading premium brand for the first time.”
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