Audi is expecting to reverse its loss-making US business this year, and report a profit, according to finance director Rupert Stadler, interviewed by Financial Times Deutschland.
Audi is expecting to reverse its loss-making US business this year, and report a profit, according to finance director Rupert Stadler, interviewed by Financial Times Deutschland.
Audi is suffering from the weak US dollar and high fixed costs. It has 270 dealers in the US but only 90 are exclusive to the brand.
Stadler told the paper that110 under-performing outlets are being scrutinised. Those selling other brands as well do not give enough prominence to Audi.
A stronger dealer network is the key to increased sales, Stadler reportedly said.
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