Volkswagen-owned premium car brand Audi aims to nearly double its car sales by 2020, a person familiar with the company’s strategy said on Thursday.
According to the Reuters source, Audi aims to sell 2m cars annually by 2020.
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The news agency noted that Germany’s manager magazin had reported the objective earlier, citing a strategy paper that Audi head Rupert Stadler aims to show to some employees next week. The report also said the company aimed for an average operating margin of 8-10%.
Audi declined to comment.
Last year the brand sold 1.1m cars and the company has targeted annual sales of 1.5m by 2015. Audi’s first quarter operating margin reached 10.6% and the company expects its 2011 margin to be at last year’s level of 9.4%.
