Audi, the Volkswagen group premium brand, plans to hit its global sales target of 1.5m cars this year, two years earlier than previously forecast.
“We will keep growing this year despite a partially difficult market environment,” sales chief Luca de Meo said in the company’s quarterly earnings statement.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Audi is the biggest driver of the VW Group’s profits, contributing some 40% to the EUR3.43bn (US$4.54bn) second quarter profit. It said it would maintain its goal of keeping its profit margin at the upper end of an 8-10% range this year, after achieving 11% last year.
Audi’s H1 deliveries rose 6.4% to 780,500 thanks to strong demand in the US and China. This was just 24,000 behind segment leader BMW’s sales.
Audi, whose sales overtook Mercedes-Benz in 2011, has set a target of increasing volume to over 2m units by 2020.
