Ford of Europe chief Jim Farley has stressed the importance of continued tariff-free trade for the UK's auto industry sector when the UK leaves the EU in 2019.

Farley told Reuters in Geneva that tariff-free trade after Brexit is 'vitally important' to maintaining jobs at Ford's British sites.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Farley's remarks come amid some concern over the outlook for jobs at Ford's UK engine plants, especially Bridgend in Wales that is seeing contracts coming to an end over the next few years.

Farley told Reuters that barrier-free trade was essential to protecting the firm's more than 14,000 British workers.

"For the future of those employees and for customers in the UK, a zero-tariff environment is really, really important," he said during an interview at the Geneva motor show.

Reuters notes that Ford's British-built engines could face tariffs of up to 2.7%, while vehicle imports could be hit by tariffs of up to 10% if Britain falls back on WTO rules in the absence of a trade deal being agreed with the EU in advance of departure scheduled for the spring of 2019.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact