Hyundai Motor’s luxury brand, Genesis, announced it is expanding its presence Europe by entering into four new markets: France, Italy, Spain, and the Netherlands. The news was announced during this year’s Le Mans 24-hour endurance race in France, where the company’s Genesis Magma Racing team competed for the first time.
Genesis said in a statement that the move “marks the next phase of the brand’s strategic growth in Europe and reinforces its long-term commitment to international markets.” Genesis first entered Europe in 2021 by establishing a presence in Germany, and since then has established sales networks in Switzerland and the UK.
Xavier Martinet, Managing Director at Genesis Motor Europe, confirmed that the company’s “entry into these important markets is a pivotal moment for Genesis. We are moving now to deepen our long-term presence and commitment across Europe. This is the most significant market expansion since we launched in Europe in 2021 and is the start of our next phase of measured, strategic growth and sporting brand direction.”
Mr Martinet pointed out that Genesis’ “distinctive electric vehicle models have strong European appeal and demand is growing. With these new markets, and our audacious approach to motorsport, we look forward to introducing new customers to our design-driven performance brand.”
Genesis confirmed it will introduce a three-model, all-electric line-up in the four countries, including the GV60, GV70 and G80, with deliveries scheduled to start in early 2026. The company said all three models have recently received “comprehensive enhancements, featuring advanced new technologies, elevated design and an upgraded battery specification that delivers extended range and performance.”
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