Geely Technology Europe (previously Zeekr Technology Europe), the European R&D centre of Geely Auto Group, and 3SS, a leader in personalised technological entertainment solutions, have announced the launch of Zeekr’s Entertainment Hub. The companies describe the new hub as a next-generation in-car media platform rolling out across multiple Zeekr models in Europe.
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Zeekr‘s Entertainment Hub integrates Geely Technology Europe’s intelligent software with 3SS’s 3Ready Automotive platform to ‘redefine the in-vehicle passenger experience’. The launch marks a milestone in Zeekr’s journey toward truly software-defined vehicles (SDVs), where entertainment, brand engagement, and connected services continuously evolve alongside driver needs.
Zeekr’s Entertainment Hub gives drivers and passengers instant access to their favourite streaming platforms, live TV, and news channels from over 15 major global content providers, all seamlessly integrated into the vehicle’s screens. Whether catching up on a series during a charging stop or staying informed with global updates whilst waiting for the kids to come out of school, every interaction is smooth, fast, and familiar, Geely says.
Running on Android Automotive OS, Entertainment Hub provides a scalable foundation with full control over UI, UX, and content delivery, fully compliant with automotive-grade performance and safety standards. Through 3SS’s experience management system, Zeekr can also deliver curated branded content to the vehicle, including service information, product updates, and exclusive offers, all without requiring an OTA software update.
Christian Hering, Head of Intelligent Software at Geely Tech EU, said: “For us, launching an in-car entertainment platform for Zeekr was about integrating the vehicle into the digital lives of our users. Together with 3SS, we were able to bring Entertainment Hub to life efficiently and with the flexibility we need to shape the passenger experience. The dedicated Zeekr channel takes this further, allowing us to close the feedback loop visually and directly with our customers, creating a more transparent and engaging relationship. This approach allows us to continuously improve the service, increasing customer satisfaction and enhancing the digital value of our vehicles.”
Felix Walter, Chief Growth Officer, Automotive at 3SS, added: “Geely Tech and Zeekr approached this project with a clear ambition: to make digital entertainment an integrated part of the vehicle experience rather than an add-on. Our collaboration demonstrates how OEM strategy and specialized entertainment expertise can combine to create a robust, evolving platform that sets new standards for in-car digital innovation.”
3SS says its 3Ready Automotive in-car entertainment platform is being deployed by leading global OEMs.
