Geely Auto has officially launched in the UK market with its first model, the Geely EX5.
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Available to order now (with a starting price of £31,990 OTR for the SE version), the first UK customer deliveries of the Geely EX5 are expected before the end of this year.
Geely Auto UK says it has been introducing itself to UK audiences through a soft-launch phase over recent months, including displays in major shopping centres and at automotive events.
The Geely EX5 is a five-seat compact SUV and comes with an eight year or 125,000-mile warranty applicable to both vehicle and battery. Geely says the EX5 has a range of up to 267 miles (WLTP), 160kW DC fast charging that delivers 30–80% in 20 minutes and standard features including a heat pump, ‘active grille vanes’ and driver- selectable regenerative braking.
To further incentivise customers, Geely Auto UK is also offering its own ‘Geely EV Grant’ until the end of 2025; a discount funded by Geely Auto UK applied to the recommended on-the-road price. The amount of the Geely EV Grant varies depending on the trim, with the Geely EX5 SE benefitting from £2,300, the Geely EX5 Pro £3,200 and the top-spec Geely EX5 Max £3,750.
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By GlobalDataOperations begin immediately through a wholesale model, backed by a retail and aftersales network of 25 franchised dealer showrooms across the country, with names such as Sytner, Stoneacre, Greenhous, Hendy and the John Clark Motor Group signed up.
Geely Auto UK says that further dealerships are ‘already in development’, with a target of 50 nationwide before the end of the year, and 100 by the end of 2026.
As part of the launch, Geely Auto UK has partnered with Andersen EV to provide every Geely EX5 customer with a reduced cost home wallbox. Alternatively, customers can opt for £500 of public charging credit through Octopus Electroverse, giving access to more than one million charge points across the UK and Europe.
“The response has been hugely positive and gives us great confidence, as we have had over 1,000 expressions of interest and almost 100 customer reservations secured ahead of the official launch,” said Michael Yang, General Manager of Geely Auto UK.
“We have strong ambitions for the UK market and over the next three years, we’ll introduce around ten new models, expanding across multiple segments to deliver technologically focused, safe, smart and attainable electric mobility.
“Geely Auto has come to the UK not just to sell cars, but to provide superior new energy mobility solutions. Our goal is to address user pain points with a comprehensive NEV ownership ecosystem, making purchasing effortless and usage enjoyable, thereby accelerating the adoption of new energy vehicles.”
