Zhejiang Geely and Baidu jointly launched a new car brand this week, Ji Yue, marking a significant milestone.

Geely said Ji Yue would be positioned as a “premium intelligent technology brand”. The first model, the Ji Yue 01 EV, was scheduled to be unveiled in the fourth quarter of 2023 and would feature systems based on Baidu’s artificial intelligence (AI) expertise, including intelligent cabins and autonomous driving.

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The Jidu Auto deal, agreed in 2021, is to combine Geely manufacturing expertise and established automotive supply chain with Baidu software and AI capability to cater for the fast changing requirements of the “tech-savvy” Chinese consumer.

Geely said Ji Yue would also build its own charging network in China.

The Ji Yue 01 was understood to be based on the Robo-01 concept first displayed in early 2022 which has a number of AI-based systems including voice interaction systems allowing for “human car environment” communication and pixel headlamps.

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