China-based GAC International has held a brand launch event in Addis Ababa, capital of Ethiopia, officially announcing its “Ethiopia Action” and introducing two new energy vehicle (NEV) models – the AION Y Plus and the electric SUV ES9.
The event was attended by high-level government officials including Chinese Ambassador to Ethiopia, Dr. Alemu Sime Feyisa and Feng Xingya, Chairman and President of GAC Group.
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Chairman Feng highlighted Ethiopia’s 120 million population market and fuel vehicle ban as key NEV opportunities, pledging GAC’s green transition support. The company also committed to charging station rollout and ‘joint industrial hub development to modernise Ethiopia’s auto industry’.
Under its “One GAC 2.0” globalisation strategy, GAC said it will leverage its ‘built-in energy ecosystem to establish a full-chain industrial ecosystem, delivering end-to-end NEV solutions covering product development, intelligent manufacturing, channels, and services’.
GAC’s “Ethiopia Action” strategy launches the AION Y Plus and ES9, showcasing pure electric and plug-in hybrid options. GAC has opened the first flagship showroom in Addis Ababa with nationwide expansion planned and said it is also advancing localization via a KD (knock down kits) factory.
The Ethiopian Investment Commission and Transport and Logistics of Ethiopia, spoke highly of “Ethiopia Action”, confirming the project’s inclusion in national automotive strategy, supporting “Made in Ethiopia 2025”.
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By GlobalDataGAC also said that as the ‘gateway to East Africa, Ethiopia will serve as GAC’s key hub for implementing the Belt and Road Initiative and advancing Africa’s green mobility transformation’.
