Tata Motors’ luxury vehicle unit Jaguar Land Rover announced a spend of around GBP1.5bn to introduce a new aluminium vehicle architecture for forthcoming models. This will lead to a claimed 1,700 new jobs at its Solihull factory in the UK.
CEO Ralf Speth announced the major strategy in Frankfurt to deliver more models for both brands in new segments and markets.
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He said: “Today’s announcement signals Jaguar Land Rover’s ambitions to push the boundaries and redefine premium car ownership. The introduction of a world class new aluminium vehicle architecture means we will be more competitive, flexible and efficient delivering exciting new products.”
The first new model on the architecture will be a mid-sized Jaguar sports sedan for launch in 2015. It will be the most efficient, advanced and refined premium sports sedan ever seen in the C/D segment, Jaguar claimed.
This vehicle will also have the first engine to be built at the automaker’s new GBP500m engine factory in Wolverhampton. The plant will build a new family of petrol and diesel engines.
Jaguar has also finally revealed its first sports crossover concept – the C-X17 – which was created as a design study to introduce the new aluminium monocoque architecture. The C-X17 concept illustrates the diversity of vehicles that could be produced using the architecture.
