Renault is teaming up with Microsoft for its Renault Laguna Coupé microsite, on a world première partnership mediated by the Tequilarapido agency.
The partnership involves the use of second-generation Silverlight technology with a ‘Deep Zoom’ feature.
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The Laguna Coupé microsite (www.laguna-coupe.com) became the first carmaker’s vehicle revelation site to harness second-generation Silverlight technology with Deep Zoom feature which it is claimed is a ‘revolutionary technology achieving unprecedented detail’.
“Renault Laguna Coupé is an exceptional car with a timeless design that holds immense appeal to car enthusiasts. Consistent with their appreciation for superb automotive design, Renault decided to use a web technology that would offer a fitting showcase for Laguna Coupé enabling site visitors to admire the car in great detail,” explains Stephen Norman, Renault Group Global Marketing Director.
The ambitious communications plan for launch of Renault Laguna Coupé includes a web system designed by the Tequilarapido agency, along with other features in the run-up to sales release scheduled for October 2008.
“The creative environment for the Renault Laguna Coupé site was put together with extensive input from artists, interactive designers and experienced bloggers, to achieve an emphasis on immersion, pure motoring pleasure and innovation. It has been a real pleasure and a rare inspiration to work on revelation of such an exceptional car,” said Toufik Lerari, CEO of the Tequilarapido interactive agency.
“On this innovative partnership with Renault, we worked together to explore how new web technologies could revolutionise the customer’s virtual interaction with the new Laguna Coupé,” notes Marc Jalabert, director of the Platform & Ecosystem Division, Microsoft France.
Microsoft Silverlight 2.0 (available as a free download) is a latest-generation multimedia web technology used by the www.laguna-coupe.com site to deliver an exceptional user experience including videos of very high quality.
The Silverlight Deep Zoom feature offers visitors ‘an unparalleled experience, including very-high-definition photos of Renault Laguna Coupé, with capabilities for zooming in to details with no impact on image download speed’.
