Renault is introducing new ‘Renault eco’ naming for vehicles intended to inform buyers about its commitment to offering ecological, economical vehicles as part of its contribution to safeguarding the environment.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new ‘appellation’ guarantees the environmental credentials of the vehicles concerned during each phase of their lifecycle – manufacture, use and end-of-life management, the automaker said.
The eco² vehicles meet three global environmental standards: they are produced in an ISO-14001-certified plant, their CO2 emissions do not exceed 140g/km (or are biofuel-compatible) and, in addition to being 95% reusable at the end of their life, at least 5% of the plastics they contain have been recycled.
The eco² line will initially apply to Renault brand vehicles in Europe only. However, Renault sees protection of the planet as a global challenge and will later extend the appellation to other regions.
Noise pollution was not included because it is not defined by any globally accepted standard.
In June 2007, Renault is due to launch a Mégane powered by a 105hp 1.6-litre 16V engine that runs on E85 bioethanol. It will be Renault’s first ethanol-fuelled vehicle in Europe.
To develop the ethanol-compatible Mégane, Renault drew on expertise acquired in Brazil where it has been commercialising flex-fuel Clio and Mégane models that burn E100 since 2004.
The new Twingo, which was unveiled at the recent Geneva Motor Show, will be available with a B30-compatible 65hp 1.5 dCi powerplant.
