PSA Peugeot Citroen says it is to build a new premium compact vehicle at its French site of Poissy, extending the DS brand’s B-segment line-up alongside the DS 3.
Production will be carried out on the new EMP1 platform, which is being launched at Poissy. The project will be supported by more than EUR150m (US$170m) in capital expenditure.
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As part of the New Social Contract, PSA Peugeot Citroën made a commitment to announce the launch of at least one model in each of its assembly plants in France during the 2014-2016 period.
PSA says the announcement of Poissy and earlier news concerning Sevelnord, Rennes, Sochaux and two new body styles at Mulhouse, shows the group is “delivering on this promise.”
With more than 971,000 vehicles made in France in 2014 generating a trade surplus of EUR4.7bn for the country, PSA Peugeot Citroën maintains it is on track to meet its New Social Contract commitment of producing 1m vehicles in its home market in 2016.
More than EUR1.5bn will be committed across three years to optimise the supply chain, make plants more compact, simplify flows and carry out other upgrades.
“I have come to announce Poissy has been chosen to produce a new vehicle that will extend our DS premium brand’s line-up on the new EMP1 platform,” said PSA chairman Carlos Tavares.
“This decision reaffirms Poissy’s know-how and its mission to be a centre of excellence for premium compact vehicles for the Group’s three brands.”
