PSA is to merge two of its aftersales networks currently operating separately to serve customers of the Peugeot and Citroën brands.
The company said that in order to address the challenges of an increasingly competitive market, the Eurorepar brand, created by Citroën in 2003 (1,350 garages in five European countries), and Motaquip Car Service, created by Peugeot in 2012 (300 garages), will be merging their networks on 1 January 2015 to form “Eurorepar Car Service”.
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The transaction is aimed at improving aftersales support in countries where the two brands are present and increasing the size of the network, while enhancing customer visibility and awareness. The company said it is aligned with PSA Peugeot Citroën’s goal of building loyalty among customers who own group vehicles that are more than five years old and developing a multi-brand customer base.
PSA said the new brand will combine the strengths of each of the two networks. These include:
- a brand image that highlights the garage’s reputation for professional service;
- an online rating system that ensures balanced opinions;
- the possibility to get a free estimate for standard auto jobs;
- nationwide fixed-price car servicing and transparency regarding technical repairs.
A dedicated field team will be set up to provide the Eurorepar Car Service network with day-to-day support. In addition, a customer-oriented advertising campaign will be rolled out.
PSA said that as a result of the merger, Eurorepar Car Service will become the leading multi-brand network in France, “before rising quickly to the top in other European markets where the two brands are already present, and in other parts of the world”.
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