Nissan will launch its Infiniti luxury brand across Europe from 2008.
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Company president and CEO Carlos Ghosn made the announcement at a press conference for Nissan’s 2005 financial results in Tokyo.
It will also launch the brand brand in Russia later this year, and China and Ukraine next year.
Infiniti was first launched in the US and Canada in 1989 and is currently sold across North America, Taiwan, the Middle East and South Korea.
“In 1999 we made the decision to re-invest heavily in the Infiniti brand, focusing on outstanding products and a premium ownership experience,” said Ghosn.
Infiniti will be distributed in Europe through a dedicated sales and service network that will start operations during 2008.
Full details of the final product range, ‘ownership experience’ and business structure will be announced closer to launch.
“This is the ideal time for Infiniti to launch in Europe,” said Brian Carolin, senior vice president, sales and marketing, Nissan Europe. “This timing allows us to bring in the next generation of Infiniti models, including a fully competitive line-up of petrol and diesel engines, specifically designed for the demanding needs of our European premium customers.”
Since the company renewed its focus on Infiniti in 1999, sales in the US grew from 72,637 vehicles to 136,401 vehicles in 2005, an 88% increase.
