Citroën is marking its 90th birthday and 120 years of the world famous Eiffel Tower by lighting up the famous Paris landmark for the first time in 75 years.
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The automaker used the tower as a billboard for almost 10 years between 1925 & 1934, when André Citroën had the company’s name displayed in lights on the structure. This time around, a special 12-minute light show will take place every night for three months from 22 October – one minute for each decade the ‘Iron Lady’ has stood.
Citroën will stream live footage of the displays from webcams mounted in 10 new C3spositioned at key vantage points around the tower.
Some 250,000 light bulbs and 600 kilometres of electric wiring were used to make the original 30m-high letters spelling out ‘Citrien’on the tower from 1925 to 1934.
According to the automaker, the spectacle was recorded in the Guinness Book of Records as the world’s largest advertising sign and the illuminations were so bright that famous US pioneer aviator Charles Lindbergh used the tower as beacon when coming into land after his solo flight across the Atlantic.
