PSA Peugeot Citroën has again looked to its UK operations to promote another Briton to work at its Paris HQ with the appointment of Jules Tilstone as head of marketing for the DS brand.
Tilstone was director of marketing at Citroen UK and will be responsible for marketing strategy, advertising and digital marketing for the DS brand globally. He reports to Arnaud Ribault, director of sales and marketing for the brand.
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He follows former Citroen UK managing director Linda Jackson who was named CEO for the Citroën brand from 1 June, replacing Fréderic Banzet who took up a senior role in FFP (Société Foncière, Financière et de Participations).
Another Briton, Stephen Norman, was recently named to the new role of senior vice president, group marketing coordination at PSA. He reports to Jackson and two other brand CEOs.
Helen Bradshaw replaced Tilstone as marketing director at Citroën UK. She has worked for PSA Peugeot Citroën in the UK since 2001 and was most recently head of national and dealer advertising at Citroën UK (from 2012) following eight years within Peugeot UK in various media and dealer marketing management roles.
