Ford said it had now sold over 1m F-150 pickups with segment-exclusive EcoBoost engines in the US.
"We are proving that with advanced technologies like EcoBoost and high-strength, military-grade, aluminium alloy construction, Ford continues to outperform the competition by virtually every metric," said Doug Scott, Ford truck group marketing manager. "EcoBoost is delivering the value, capability and performance customers insist upon, while helping improve their number one demand, better fuel economy."
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Ford claims the F-150 is the only truck in its segment offering turbocharged direct injection engines, a move the competition is expected to copy.
The 2.7-litre EcoBoost with standard auto start-stop offers EPA-estimated fuel economy of 19 mpg city and 26 mpg highway while the 3.5 litre EcoBoost offers claimed large V8 power and best-in-class towing.
This autumn, a second-generation 3.5-litre EcoBoost with standard auto start-stop and a new 10-speed automatic transmission will launch with even more power and better efficiency, providing at least 30 lb-ft more peak torque compared with the first-generation, and a best-in-class 450+ lb ft for a V6.
EcoBoost engines went into F-150 in January 2011, and over the course of 1m units sold, have saved customers what Ford calls "a staggering amount of fuel". With more than 1m EcoBoost trucks on the road, F-150 owners will save more than 110m gallons of gas over the course of the next year, while out-towing and out-hauling the competition, the automaker claimed.
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By GlobalDataWith average nationwide petrol prices hovering around US$2.30 a gallon according to AAA, owners will collectively save an estimated $255m simply by choosing EcoBoost, Ford added. The average 2.7-litre EcoBoost customer will save enough fuel for 2,891 miles of highway driving, roughly the distance from New York City to San Francisco.
It took more than 1,000 days to sell the first 400,000 EcoBoost engines but only 2,000 days to sell 1m and that trend is accelerating. The 2.7-litre EcoBoost is selling fast with more than 13,000 orders placed in the last two months. Combined with the 3.5-litre version, the two engines have sold more than 300,000 units in 2016.
