Here Technologies says Ford has chosen its platform to enable safe hands-free driving.

The Here platform enables Ford to create an availability map, which informs Ford vehicles when it is possible for Active Drive Assist to offer hands-free driving across 100,000 miles of highways in the US and Canada.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Ford uses the Here Workspace to create, develop and scale location-centric data sets and services in one secure environment.

The Workspace provides access to Here map content, dynamic data such as traffic and weather, location services and location algorithms such as map-matching, along with developer, visualisation and analytics tools to power location-based solution development and operation.  

All of the content and tools enable Ford to create their own reliable map. This customised map is a key input into the vehicle via the Ford cloud to determine whether or not hands-free driving is available.

Active Drive Assist then fuses the map with local sensing to provide hands-free driving when conditions are appropriate. The driver is still able to take control of the vehicle at any time and they must keep their attention on the road.

"We're so pleased Ford turned to the Here Workspace for their creation, deployment and scaling of location-centric data products, services and applications; especially as hands free driving starts becoming more commonplace across the US and Canada," said Here Technologies VP of Automotive, Charity Rumery.

"We look forward to helping Ford vehicles determine where their drivers can take their hands off the wheel with Active Drive Assist."

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact