Ford named Apple veteran Peter Stern to head the newly formed Integrated Services, which will develop and market software based products.

He was VP of services at Apple for six years and launched a variety of products.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He will oversee development of products linked to the hands free highway driving system and productivity and safety/security services.

The company has 550,000 paid software and services subscribers with commercial vehicle customers accounting for 80% of that.

Stern said: “The basis for differentiation is shifting from the vehicles alone to the
integration of hardware, software and services.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact