Ford has said it expects to launch a $30,000 EV that could be profitable in about two and a half years, news agencies report.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The comments were made by its CEO Jim Farley during the Aspen Ideas Festival in Colorado.

The automaker did not provide any further details on the vehicle, according to CNBC.

In April, Mr Farley had hinted at the automaker’s expectations of being profitable in the $25,000 to $30,000 range for EVs.

Ford did not immediately respond to a Reuters request for a comment.

Mr Farley said Ford is first focusing on smaller EVs instead of larger all-electric trucks and SUVs, which have historically been gas-powered profit engines for the company, because such vehicles are “never going to make money,” according to CNBC.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact