Ford Motor Company and its joint ventures in China said third quarter sales in China fell 30.3% year on year to 131,060 vehicles.
China automotive industry sales slowed during the third quarter following an elevated second quarter sales period, primarily driven by China V Emission Standard stock clearances.
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Ford said its China third quarter sales reflected those market conditions, as well as "actions taken to continue to build future sales momentum".
The National Distribution Services Division (NDSD) held a series of brand events nationally to promote the "extraordinary driving experience" of Ford.
Ford China also launched new models in the third quarter that better meet the needs and preferences of Chinese customers, including the Focus Active, new Edge ST and ST-Line, new Taurus and Territory EV.
"These actions delivered sales growth through the quarter, providing a platform for ongoing recovery moving forwards," the automaker said.
NDSD also released two claimed industry-leading programs – the "One Stop No Worry" free maintenance programme and a financial services programme to provide customers with more convenient vehicle ownership and purchasing services.
Ford also accelerated action to optimise its dealer network as its top priority and continues to follow a retail demand-driven production policy. Ford remains committed to maintaining a balanced dealer inventory, improving regional marketing capabilities and increasing customer traffic flow to enable sales growth and improved dealer profitability.
Sales of Ford-branded – import and domestic – vehicles totaled 77,443 in the third quarter, down 37.7% year on year.
Lincoln sales were off 24.1% to 11,618 units.
Sales of JMC brand vehicles fell 13.3% to 41,999 units.
