Ford and Harman are introducing new B&O Play audio systems in Ford vehicles worldwide.
"Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that," said Raj Nair, Ford's product development and chief technical officer.
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Ipsos' 2016 Automotive Audio Branding study shows roughly one third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration.
Ford announced the exclusive collaboration with Harman during the automaker's annual Further with Ford trend conference. B&O Play debuts in Ford vehicles globally starting next year.
Its claimed-unique approach creates a customised audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like – and regardless of where someone sits.
"Ford and B&O Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionise the driving experience for consumers," said Michael Mauser, executive vice president and president of Harman's lifestyle audio division.
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