First Hydrogen has appointed Robert Campbell as non-executive director of First Hydrogen UK, the company’s wholly-owned subsidiary.

Campbell is currently SVP and CCO at Ballard Power Systems and has been at the company since 2017.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

His responsibilities include global business development, sales, marketing, product line management and after-sales service activities in Ballard’s Power Products markets of Heavy-Duty Motive, Material Handling and Stationary Power.

Campbell’s experience will help guide First Hydrogen to target potential markets and sales as the company constructs its two hydrogen-fuel-cell powered demonstrator light commercial vehicles with AVL Powertrain and Ballard Power Systems, as well as develop its refuelling stations with consultants, FEV Group.

First Hydrogen is a Vancouver and London-based company focused on zero-emission vehicles and supercritical carbon dioxide extractor systems.

The company is designing and developing a hydrogen-fuel-cell-powered light commercial demonstrator vehicle through two agreements with AVL Powertrain and Ballard Power Systems.

The LCV will have a range of 500-plus kilometres.

First Hydrogen is also developing refuelling capability working with FEV Consulting, the internal automotive consultancy of FEV Group of Aachen, Germany.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact