China's FAW Group has launched ride-hailing app Qimiao Chuxing this week.
The China Daily reports that the target is the mid-to-high-end market. The app aims to provide multi-scene business travel services, including online ride-hailing, car rental and vehicle finance for the H7 and H5 sedans, and the first pure electric SUV, the E-HS3 of FAW Group's premium brand Hongqi.
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The report says the app has services available in 57 cities around the country, including Beijing, Shanghai, Guangzhou and Shenzhen in Guangdong province.
In January 2018, FAW released a new Hongqi brand strategy with a plan to build an intelligent travel ecosystem, and the Hongqi Intelligent Technology Co was established last October for R&D into smart travel platforms.
The China Daily notes that other companies, such as Great Wall Motors, SAIC and GAC have also developed their own ride-hailing platforms.
It also says that Chinese transportation giant Didi Chuxing currently occupies more than 90% of the market with more than 500 million users.
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