UK-based Premier Automotive Group brands will be substantially consolidated at Ford’s recently-acquired research and development site in Gaydon, Warwickshire, according to a senior executive.

Land Rover chief Bob Dover told just-auto that he expected that Gaydon would be the manufacturing base for Aston Martin, as previouly announced, with all R&D there within a few years. The current Newport Pagenell (near Milton Keynes) and Bloxham (near Banbury) factories would eventually close.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

All Land Rover R&D was also now concentrated at Gaydon [the manufacturing plant is in Solihull, about 45 minutes’ drive away].

However, Jaguar R&D would not move to create a PAG campus similar to the one in Irvine, California, “because we have too much invested in Castle Bromwich [Birmingham, where the S-type is made] and Witley [Coventry, the main Jaguar R&D centre],” Dover said.

However, he added, any substantial new investment in R&D equipment – new dynamometer testers or a wind tunnel – would be made only at Gaydon, the former RAF bomber airfield which became British Leyland’s main development facility in the 1970s.

Ownership passed to BMW when it bought Rover in 1996 and a huge, ultra-modern design centre was opened on the campus during the German company’s tenure.

Ford acquired Gaydon in October 2000 when it bought Land Rover and has been steadily moving as much PAG development and testing work there as possible. Ford also acquired the adjacent Heritage Motor
Centre car museum and conference centre which is home to the British Motor Industry Heritage Trust vehicle collection.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact