Fiat
do Brasil has launched its second generation Strada, the compact pick-up version
of the Palio range.

The new model has styling revisions penned by Giorgetto Giugiaro and, like
its predecessor launched in 1998, offers the option of regular or king-sized
cabs.

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The Strada is made only in Brazil and exports to other Latin American markets
and Europe will begin in 2002.










To view related research reports, please follow the links
below:-



The
automotive industry in Latin America: Mexico, Brazil and Argentina Forecasts
to 2005


The
world’s car manufacturers: A financial and operating review




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