Dyson, the inventor of the bagless vacuum cleaner, said it would spend GBP2.75bn pounds on new technology in the next five years to double its product line, including investment in the solid state battery technology it was developing for an electric car project that it abandoned last year.
Robotics, motor technology, intelligent products and machine learning would also receive investment, Dyson told Reuters.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Now is the time to invest in new technologies such as energy storage, robotics and software which will drive performance and sustainability in our products for the benefit of customers,” said chief executive Roland Krueger.
“We will expand our existing product categories, as well as enter entirely new fields for Dyson over the next five years.”
The investment will be divided between the company’s new global head office complex in Singapore, its two campuses in Wiltshire, southern England, where it employs more than 4,000 engineers and other staff, and the Philippines.
Reuters noted Dyson said in July it would cut 900 jobs out of a global workforce of 14,000 due to the impact of the pandemic on consumer demand.
