Daimler Trucks North America (DTNA) has announced two key transitions in the senior leadership of channel marketing and corporate communications.
David Giroux will take over as director of channel marketing, leading development and implementation of all Freightliner and Detroit brand marketing communications and brand strategy.
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He will be responsible for executing digital marketing, strategy and delivering brand and product information to customers, dealers and press through multiple marketing channels including events, training, and communications.
Succeeding Giroux as director, public relations and corporate communications will be Katja Bott. In this senior role, she will be responsible for DTNA’s public relations strategy, internal and external corporate communications and marketing, as well as media relations for its family of Freightliner, Western Star, Detroit Diesel, Thomas Built Buses, Alliance Truck Parts, and Freightliner Customer Chassis Corporation.
“David’s accomplishments for DTNA are tremendous [and] for over six years, he and his team have ensured industry leading communications,” said DTNA president and CEO, Roger Nielsen.
“We are grateful he will continue to push communications for DTNA in this new critical role for the company.
“We welcome Katja to the DTNA family. With her breadth and depth of public relations and leadership experience, she will continue leading communications in our industry.”
