DriveNow, the car-sharing service from BMW, is expanding into five new London boroughs: Westminster; Barnet; Tower Hamlets; Southwark and Brent.

The expansion will see an additional 410 BMW and Mini vehicles available throughout the capital across an area of almost 200 km² – allowing customers from Finchley to Dulwich and Queens Park to Canary Wharf to access the service.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The five new London boroughs join Hackney, Haringey, Islington, and Waltham Forest.

“We are delighted to announce the expansion of DriveNow into five new London boroughs today – which will more than double our fleet and operating area for our customers,” said DriveNow UK MD, James Taylor.

“We’ve worked very closely with each of the boroughs throughout this process to make this a reality. We hope car sharing, alongside other sustainable transport options such as walking, cycling and public transport, will continue to be embraced by Londoners to help reduce congestion and pollution and build a more liveable city.”

The expansion will see DriveNow increase its current fleet to 720 BMWs and Minis available across the nine London boroughs. The new fleet will provide Londoners with a selection of Mini Clubman, Mini Convertibles, BMW 1 Series as well as the BMW i3.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Some 80 additional electric BMW i3s will join the fleet in January, advancing DriveNow’s ambition to have an 80% all-electric fleet by 2025. With more than 1m users, DriveNow operates a fleet of more than 6,000 vehicles across Munich, Berlin, Düsseldorf, Cologne, Hamburg, Vienna, London, Copenhagen, Brussels, Milan, Helsinki and Lisbon.

Users can drive by the minute or book an hourly or daily package with everything included, from insurance and fuel to parking and road tax.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now