Volkswagen Group sales rose 0.6% in 2008 to a record 6.23m vehicles but chief executive Martin Winterkorn has warned that volume could fall as much as 10% this year, in a global market that could be down by around 20%.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sales in China topped 1m for the first time. “We have kept our promise: the Volkswagen group delivered more vehicles than ever before in the difficult year of 2008,” Winterkorn said as Detroit show opened to media.


Not all brands fared equally. VW sales rose 0.1% to 3.67m, Skoda was up 7.1% and Lamborghini sales rose 1% to 2,430 units. But Seat was down 14.6% to 368,1000 units and Bentley was off 24.1% to 7,605.


Winterkorn said construction of the group’s  new US plant in Chattanooga, Tennessee was on schedule and that the first cars would be produced there from spring 2011.


This is expected to be a new mid-sized car designed for North America but Winterkorn gave no details.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

However, he warned that 2009 would be an extremely difficult year for the auto industry and said his company would focus on attractive, economic and clean vehicles suited to the times.


He said the relatively young and fuel efficient product range should help VW emerge from the credit crisis stronger than before and predicted that there would be a focus on hybrid and electric drive trains and second generation biofuels.


Volkswagen revealed a roadster concept called Concept BlueSport in Detroit.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now