Jaguar Land Rover is still breaking its own sales records with 2013’s tally up nearly 20% globally and new highs hit in 38 different countries.
Group sales director Andy Goss said in Detroit sales have now almost doubled since 2009 and supply is struggling to keep up with demand.
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“We are addressing that issue, however,” he said.
“Our new joint venture factory in China will come on stream later this year and we will be able to produce 130,000 vehicles a year there which allows us to keep our foot on the accelerator in that market.
“We will also be producing a new vehicle with our joint venture partner Chery via a different channel. We are investing some GBP3.5bn going forward in new ventures including China and an all new factory in Brazil where we are the market leader in SUVs by some distance.
“We are also completing a new engine manufacturing centre in Wolverhampton which will start production of new four cylinder petrol and diesel engines which will go into new Jaguars from 2015.”
JLR, he added, would also be investing in its dealer network, currently 2,519 outlets globally. The plan is to increase this to 3,100 by 2016/17.
“Our big focus has been on quality and the fact that we picked up 195 awards around the world last year shows that we are getting this right. We were particularly pleased to get the Golden Steering Wheel award in Germany, beating the powerful and successful domestic premium brands.”
