Fiat needs a C-segment car to compete in the biggest sector of the market and when it comes it will not be a traditional model.
CEO Sergio Marchionne does not want a “me too” vehicle. It will need to be “sufficiently different”.
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What does that mean? “I don’t know yet,” he said at the Detroit show.
“We have various ideas and designs that we are looking at but we really don’t know what it will be yet. One thing for sure is that it will not be a traditional option.”
Marchionne said that Fiat was working with Chrysler on new C- and D-segment vehicle architectures for the future. “But we don’t know what the top hats will look like yet.
“While they may be the same underneath, the body styles will be sufficiently different for Europe and the US.”
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By GlobalData
