Denso has taken a stake in PiNTeam, a German company working in-vehicle embedded software technology deployed primarily in Europe.

With the equity stake, Denso will accelerate the development of basic software which controls in-vehicle electronic control units (ECUs).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Vehicles are becoming increasingly reliant on complex, embedded software due to growing demands for vehicle performance, especially as new systems in advanced driver assistance system and electrification proliferate. The number of ECUs per vehicle has steadily risen, with luxury cars typically having more than 80 ECUs each.

For this reason, in-vehicle electronic system control will need to be able to process larger quantities of more diverse data than at present. Reliable, basic software will be required to coordinate many ECUs and control the entire vehicle.

In the partnership, Denso will combine its technologies related to in-vehicle electronic system control, as well as in mass production, with PiNTeam’s embedded software solutions, which meet European standards.

PiNTeam is a software integration company founded in 2013 and located in Munich, with further sites in Düsseldorf and Timisoara.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact