Denmark has been authorised by the European Commission (EC) to fund around EUR2m (US$2.8m) for a pilot programme to incentivise electric car purchase.

The aid will cover additional expenditure involved with EV buying, as well as the cost for the trials and charging equipment.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The scheme is open to all fleet owners, public institutions and private enterprises, with those selected by the Danish Energy Agency, responsible for making the results of the vehicle trials available to the public.

Applications will be assessed independently of the make or model of car concerned and the scheme will run until 31 December next year.

“Considering the scheme’s total budget of EUR2m and its limited duration, it is unlikely car manufacturers or dealers could derive significant indirect benefits from its operation and the eventual distortions of competition will therefore be very limited,” noted an EC statement.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact