Daimler has taken over CINTEO, which was founded in March 2015 as a subsidiary of the Diconium group and supplies digital services to Mercedes-Benz.
The acquired company has 100 employees in Stuttgart and Berlin and will now be called Mercedes-Benz.io with Lisbon as an additional location.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
"Mercedes-Benz.io provides an important basis for a rapid response to international customer requirements and the creation of a digital experience world for our customers. To this end we systematically use agile teams of experts from marketing and sales, IT and Mercedes-Benz.io," said Mercedes-Benz Cars Sales' Britta Seeger.
The automaker plans to expand its new acquisition and further development of its own, in-house digital expertise.
A statement said: "The working emphasis of the new subsidiary company is on an optimised approach to customers in all digital channels. Initially this will encompass products and services in the areas of digital marketing and digital commerce. The focus is also on new digital services and extended business models.
"In the medium term the new subsidiary is to grow to a total of around 300 digital experts. With immediate effect, it is being reinforced with digital talents from all over the world in the Stuttgart, Berlin and Lisbon locations, from product owners, designers/conceivers, community and content managers to experts in business development, UX/UI, app programming, big data and analytics, Cloud computing, Java, Java-Script, AEM and SAP/hybris development."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
