Skoda Auto plans to double its revenue over the next 10 years, driven by higher sales in fast growing non-European markets, chief Winfried Vahland said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He said: “Our target is to at least double overall sales of the brand compared to today’s volumes by the end of the decade.”

Sales in non-European countries, such as China and Russia, make up 30% of Skoda’s total sales and the target is to raise that share to 50% by 2020, he added.

Skoda is the Czech Republic’s second largest company by sales, accounting for around 7% percent of the country’s total exports. Cars and car parts are the Czech Republic’s biggest export and a key driver of economic growth.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact