Xavier Chardon has been appointed as the new chief executive officer (CEO) of Stellantis-owned Citroën, effective from 2 June 2025.
His appointment comes at a time when Citroën is focused on reinforcing its position in the European market.
Go deeper with GlobalData
He will be reporting directly to Stellantis chief operating officer for Enlarged Europe, Jean-Philippe Imparato.
With a career at Citroën spanning almost two decades, Chardon will be tasked with continuing the brand’s recent momentum and steering its transformation amidst the automotive industry’s rapid changes.
Chardon’s background includes various leadership roles within Citroën, including general manager of Citroën Germany, marketing director, and managing director of France.
Chardon also brings experience from outside the brand, having served as the managing director of Volkswagen for approximately three years and is currently serving as the CEO of Volkswagen Group France.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataImparato said: “I would like to thank Thierry Koskas for leading Citroën brand over the last two years and for achieving its line up renewal, most recently with the presentation of the new C5 Aircross.
“We are very pleased to welcome Xavier Chardon to the head of Citroën. His rich and diverse career, his expertise in the automotive sector and his knowledge of the brand will be valuable assets in leading Citroën towards new horizons and strengthening its unique position in the market.”
Last month, the French automobile brand inaugurated a new facility in Kragujevac, Serbia, to produce the New C3 model, highlighting its commitment to growth and modernisation.
The modernisation of the Kragujevac plant, which took place between 2022 and 2024, is part of Citroën’s strategic plan to expand its footprint in Europe.
This initiative is supported by an agreement with the Serbian Ministry of Economy, showcasing the brand’s dedication to innovation and development in the region.
